Vela talent profile

Laura B.

Senior PM · Digital Marketing
Medellín, Colombia · GMT−5 · full EST overlap
4yrs// Agency exp
L2// AI rubric
$2,800/mo// Monthly base
Owns the integrated calendar across social, email, and content for the assigned retainer book — one seat, one rhythm.
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// Sourced via referral · search 26-AVetted on a working call · February 2026Currently employed · referenceable on a working call
  • Medellín
// Based inMedellín, ColombiaGMT−5 · full EST overlap.
Experience

Four years of client work.

  1. // 2021 – present · 4 yrs

    B2B + B2C retainer book

    Digital Marketing Specialist · 360 campaigns

    Medellín · Social, content, email · multi-channel

    • Owns the integrated calendar across social, email, and content for the assigned retainer book — one seat, one rhythm.
    • Built the KPI-tracking layer the team uses for monthly client reporting — anchors decisions on data, not sentiment.
    • Runs editorial leadership on long-form and email — copy, structure, deliverability cadence.
    • Comfortable in marketing automation tools — sets up sequences, audits performance, iterates without engineering support.

// Education & languages

  • B.A. Social Communication / Journalism, 2020.
  • Spanish (native) · English (C1).

// Tools

// Content
  • Canva
  • CapCut
// CRM / Email
  • HubSpot
// Reporting
  • Google Analytics
  • Looker Studio (light)
// AI Stack
  • ChatGPT
  • Claude
Next step

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// A real professional from our network. We can't guarantee her specifically — we place comparable caliber on every search.Medellín · Miami · New York