Vela talent profile

Diana C.

Senior Account Lead · Growth & Go-to-Market
Lima, Peru · GMT−5 · full EST overlap
15yrs// Agency exp
L3// AI rubric
$4,000/mo// Monthly base
Owns the LATAM go-to-market seat end-to-end on a fractional retainer model — strategy on Monday, execution by Friday, accountable to the same KPI either way.
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// Sourced via referral · search 26-AVetted on a working call · February 2026Currently employed · referenceable on a working call
  • Lima
// Based inLima, PeruGMT−5 · full EST overlap.
Experience

Fifteen-plus years of client work.

  1. // 2010 – present · 15+ yrs

    Fractional growth practice · LATAM portfolio

    Senior Marketing & Growth Lead · Fractional

    Lima · Healthcare and consumer brands · LATAM region

    • Owns the LATAM go-to-market seat end-to-end on a fractional retainer model — strategy on Monday, execution by Friday, accountable to the same KPI either way.
    • Held P&L responsibility on multi-million-dollar regional books — double-digit growth across competitive healthcare and consumer verticals.
    • Runs the senior client-facing seat directly: C-level briefings, partnership negotiation, cross-functional handoff between strategy, ops, and field commercial teams.
    • ChatGPT-native at the strategy layer — uses it for market sizing, competitive teardown, and stakeholder narrative drafts before the first call.

// Education & languages

  • B.A. Business Administration · graduate work in marketing strategy.
  • Spanish (native) · English (C1, business fluent).

// Tools

// Reporting
  • Microsoft Excel
  • Google Sheets
  • Google Slides
// Strategy
  • Market research stack
  • Financial modeling
// Ops
  • Google Workspace
  • Microsoft 365
// AI Stack
  • ChatGPT
  • Microsoft 365 Copilot
Next step

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// A real professional from our network. We can't guarantee her specifically — we place comparable caliber on every search.Medellín · Miami · New York